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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley

Ebook Download Mastering Data Mining: The Art and Science of Customer Relationship Management ebook. Mastering Data Mining: The Art and Science of Customer Relationship Management. Michael Berry and Gordon Linoff “Mastering Data Mining- Art & science of CRM”, Wiley Student Edition 7. Jim Goodnight, President and Cofounder, SAS Institute Inc. Berry and Linoff lead the reader down an enlightened path of best practices." -Dr. Deshpande, “Multidimensional Data Analysis and Data Mining Dreamtech Press 8. Mastering Data Mining: The Art and Science of Customer Relationship Management Author: Michael J. Linoff Publisher: Wiley (1999), Amazon. 0471331236 Mastering Data Mining: The Art and Science of Customer Relationship Management Michael J. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. From an art standpoint, an almost infinite amount of information can be used in an appropriate manner.